#Colors movie movie#

Red is the color of sexuality and can stimulate hedonism. It can awaken us – give us confidence and power.

It is the color of a strong will and determination.

Simply looking at this color can enhance our metabolism, increase respiration rate and raise blood pressure. It symbolizes life – red is the color of blood, war and Mars. Thanks to the amazing website, I’ve pulled some of their color archetypes breakdowns to give you a better understanding of what colors can mean/express.ĭramatic, energetic, brave, dangerous, determined, passionate. Now imagine how colors can affect your audience on a subconscious level. What is the target audience? How should that target audience feel when looking at the product? In what capacity is the product meant to be used and what is the mood and tone suppose to be while using that product? While on a daily basis you might not consider the colors of a product critical, it is absolutely affecting you on a subconscious level. Marketing and branding teams across the world always review colors and how they affect the mood and tone of the product. Color Archetypes and how they visually stimulate audiences is heavily used in branding for clothing lines, food, electronic companies, automotive makers, and really any consumer products we utilize on a daily basis. Let’s discuss Color Archetypes for a little bit and how this can translate into your work as a filmmaker. Underwhelming color choices can ultimately lead to a missed opportunity in your final piece. This is a big aspect of being a filmmaker and understanding how colors can affect your audience. “10 Best Uses of Color of All Time” by Cinefix © 2017 All Rights Reserved This is something that is consistent throughout the length of the presentation and/or shifts due to storytelling purposes.

#Colors movie movie#

The COLOR PALETTE in a movie is what I like to call “Mood and Tone.” Every movie, TV show, or music video usually has an identifiable mood and tone or look to it.